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Meta kills Muse Image feature that let anyone generate AI photos of Instagram users without consent

AnnouncementProductJul 12, 2026

Meta removed a feature from its Muse Image model that let users generate AI images of other people by @-mentioning their Instagram accounts without consent. The feature was enabled by default and required manual opt-out. Meta admitted "this feature missed the mark" and shut it down days after launch. European data protection rules likely would have blocked it regardless.

Evidence

1source· awaiting independent confirmation

No score is assigned. Sources and their independence are shown in the citation chain below.

Citation chain · 1 source

OpenAICompanyClaude CodeModelMetaCompanyZCodeModelZhipu AICompanyMuse ImageModelSoraModelJADEPUFFERModelOpenAI CodexModel
Canonical: https://the-decoder.com/meta-kills-muse-image-feature-that-let-anyone-generate-ai-photos-of-instagram-users-without-consent/