Whatnot has acquired Shaped, a machine learning company specializing in real-time recommendation and search systems, to strengthen its discovery and personalization capabilities. Emmanuel Fuentes, VP of Data and AI at Whatnot, told TechCrunch the integration will make recommendations "faster, more responsive, and more personalized" for the live commerce platform. Shaped founder Tullie Murrell and nearly a dozen engineers will join Whatnot, with Murrell leading a newly formed Applied AI Research group.
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